News · 1 min
Event: Don't Outsource Your Thinking to AI
We're excited to announce the first Big Echo event, taking place in January 2026! The event tackles a key challenge: How can we embrace AI while strengthening the crucial human skills of curiosity, flexibility and imagination?
Quick Reads · 1 min
Creative Ability isn't Artistic Ability
Creativity isn’t limited to the arts - it’s the ability to see new connections, adapt to constraints, and find new ways to make things work.
Plays · 2 mins
The 5 minute interview
Run short co-creation sessions where users sketch, comment, or prioritise features with you. Ask what feels safe, useful, or exciting - and capture their language.
Quick Reads · 1 min
You Don’t Need to Outsource to Innovate
We are often the best people to solve our own challenges. The ones closest to the problem are usually the ones with the sharpest insights into what needs to change.
News · 2 mins
Student Innovators: Waddle at Venture Builder Demo Day
Over the past few months, Big Echo founder Tom Parson has been mentoring Waddle, a student-led startup at the University of Manchester.
Plays · 2 mins
Map the Pain, Not the Process
Use the Five Why's technique to move past current ways of working and drill into the root cause behind team frustrations.
News · 2 mins
Innovation Through Co-Creation with MMU
Last week, Big Echo founder Tom Parson was invited to deliver a keynote workshop for current students and alumni of the Manchester Metropolitan University MBA programme at MMU Business School.
Big Ideas · 3 mins
Use AI without losing your humanity
Many people see AI as a threat to critical thinking and creative problem solving. Can we embrace the use of AI, in a way that doesn't threaten these vital human skills, but enhances them?
News · 2 mins
Big Echo to Build AI Platform Funded by Innovate UK
I'm excited to share that Big Echo will be leading on the UX, prototyping and build of a new AI-powered digital platform for Unhooked Communications, funded by Innovate UK.
Big Ideas · 2 mins
Does our creativity run out?
I used to think creativity was finite, and one day, I’d run out of ideas. And, troublingly, perhaps that day had already passed.
Plays · 2 mins
Devil's AI-dvocate
Have you ever asked AI: "What might I be missing here?"
Big Ideas · 4 mins
Finding Authenticity Amidst the Noise
How do you stay true to yourself when your work pulls you in different directions?
