2× revenue 3× sign-ups
Fresh ideas to re-energise a member base
Manchester Digital, the voice of Greater Manchester's tech sector, knew their website wasn't keeping pace with the industry. It didn't reflect their energy, wasn't attracting new members, and was hoovering up staff time with manual admin. They needed more than a new website - they needed to re-ignite the team and the member base.
Co-creating with the community
Manchester Digital co-created a new solution with members, from small start-ups to corporates like Auto Trader. They uncovered diverse needs, and through exercises and feedback analysis, they shaped a vision for a way forward.
Launching a new engagement platform
Together, MD designed and launched a completely new membership engagement process and platform.
They made joining and renewing seamless, gave members new ways to share jobs, events and news, and introduced tools to measure engagement so MD could act pre-emptively on data, no longer relying on guesswork.
2× revenue from the website
3× increase in new member sign-ups
Huge uplift in participation
Saved time, enabling growth focus
"The platform has been revolutionary - saving us time, unifying our account management, and allowing members to interact with our services in brand new ways."
- Rachel Thompson, Manchester Digital
Innovation is for all of us
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