Tom Parson
Putting a price on innovation
LATEST ARTICLE · Big Ideas · 5 mins
When you’re offering something new, there’s no going rate to copy. How do you work out what to charge? Three ways to frame the price of innovation: possibility, constraints and benchmarks.
News · 1 min
I won GM Networker of the Year!
What would my awkward and insecure 16 year-old self think of me winning GM Networker of the Year 20 years later?
Quick Reads · 2 mins
Avoiding like-minded people
Seeking out people similar to us can help us feel validated, safe and empowered. But if we want to break out of old routines and have new ideas, we need the opposite: people unlike us.
Big Ideas · 5 mins
3 steps to meaningful change
Three key phases can describe all of the meaningful changes in my life - including weight loss, learning to code, releasing my first album, and running a business.
Big Ideas · 5 mins
When did we become scared of our own ideas?
Many of us have ideas about how to be better, but haven't acted on them out of fear of getting it wrong and wasting time, money and goodwill. When did we start to fear our own ideas?
News · 6 mins
My Story
My journey starting, scaling and closing a business over 10 years - and what I did next.
News · 4 mins
Sometimes the best tech solution isn't tech
Often, the people building the tech and the people using it drift apart over time, and the solution is no longer fit for purpose. It can be tempting to jump in and fix it - but this isn't always the best way.
Quick Reads · 4 mins
Whose game are you playing?
Sometimes, you already know what you need to do to work better, and even how to go about it, but you are still held back by your idea of what your business "should be."
News · 10 mins
Be more resilient, curious and creative with AI
Last week I delivered a talk about my journey running a digital agency, how AI can exacerbate unhealthy coping mechanisms, and how I use AI to empower me, not diminish me.
Big Ideas · 5 mins
3 ways to start thinking creatively
Now more than ever you need to strengthen that which is uniquely human and uniquely you: to be a creative thinker. But what do you do if you're not even the slightest bit creative?
Quick Reads · 4 mins
Overcoming fear with an MVP
When building new ideas, it can be tempting to shoot for a perfect solution. Why settle for anything less? But setting the bar this high can paralyse us with the fear of getting it wrong. How can we try out new ideas safely?
Big Ideas · 5 mins
Does AI help or hinder business growth?
Misguided assumptions about business growth plus AI is limiting growth for many SMEs. How can we use AI to actually help business growth?
