Innovation - From Buzzword Bingo to Business Tool
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Tom Parson
Innovation shouldn’t be reserved for tech giants.
In my guest feature for Rock.Partners, experienced business & brand consultant Rachel Vigers and I explore innovation at all levels.
We discuss how small and medium-sized businesses can make innovation practical - breaking it down into small, testable steps that reduce risk and build momentum.
Together, Rock and Big Echo show how strategy and innovation can align to help SMEs grow stronger, adapt faster and stay competitive.
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