My Story
LATEST ARTICLE · News · 6 mins
My journey starting, scaling and closing a business over 10 years - and what I did next.
News · 4 mins
Sometimes the best tech solution isn't tech
Often, the people building the tech and the people using it drift apart over time, and the solution is no longer fit for purpose. It can be tempting to jump in and fix it - but this isn't always the best way.
News · 1 min
Be more resilient, curious and creative with AI
Last week I delivered a talk about my journey running a digital agency, how AI can exacerbate unhealthy coping mechanisms, and how I use AI to empower me, not diminish me.
News · 4 mins
Students use AI for purpose-aligned startups
Recently, I was invited to deliver an entrepreneurial workshop to students as part of the Alliance Manchester Business School Startup Weekend.
News · 1 min
Event: Don't Outsource Your Thinking to AI
We're excited to announce the first Big Echo event, taking place in January 2026! The event tackles a key challenge: How can we embrace AI while strengthening the crucial human skills of curiosity, flexibility and imagination?
News · 2 mins
Student Innovators: Waddle at Venture Builder Demo Day
Over the past few months, Big Echo founder Tom Parson has been mentoring Waddle, a student-led startup at the University of Manchester.
News · 2 mins
Innovation Through Co-Creation with MMU
Last week, Big Echo founder Tom Parson was invited to deliver a keynote workshop for current students and alumni of the Manchester Metropolitan University MBA programme at MMU Business School.
News · 2 mins
Big Echo to Build AI Platform Funded by Innovate UK
I'm excited to share that Big Echo will be leading on the UX, prototyping and build of a new AI-powered digital platform for Unhooked Communications, funded by Innovate UK.
News · 2 mins
Ada College Co-creates Gamified Innovation Day
How can colleges attract more students to digital T Levels and university-level courses? That was the challenge tackled by over 80 students at Ada during a full-day innovation hackathon designed and delivered by Big Echo.
News · 1 min
Exploring PR Impact
How can PR agencies better measure and communicate their impact in an age of AI and rapid change? That was the focus of a recent innovation workshop Big Echo delivered for Unhooked Communications.
News · 2 mins
Big Echo Wins with Community-Driven Heart Screening Idea
How can we help more adults in Greater Manchester get screened for heart disease before it’s too late? That was the challenge posed at Health Innovation Manchester’s latest innovation hackathon.
News · 2 mins
Big Echo begins!
Today, Big Echo officially opens its doors! Now more than ever we need creative thinking and confidence to apply resource to what matters. That's where we come in.
