Tom Parson
News · 2 mins
Innovation Through Co-Creation with MMU
Last week, Big Echo founder Tom Parson was invited to deliver a keynote workshop for current students and alumni of the Manchester Metropolitan University MBA programme at MMU Business School.
Big Ideas · 3 mins
Use AI without losing your humanity
Many people see AI as a threat to critical thinking and creative problem solving. Can we embrace the use of AI, in a way that doesn't threaten these vital human skills, but enhances them?
News · 2 mins
Big Echo to Build AI Platform Funded by Innovate UK
I'm excited to share that Big Echo will be leading on the UX, prototyping and build of a new AI-powered digital platform for Unhooked Communications, funded by Innovate UK.
Big Ideas · 2 mins
Does our creativity run out?
I used to think creativity was finite, and one day, I’d run out of ideas. And, troublingly, perhaps that day had already passed.
Plays · 2 mins
Devil's AI-dvocate
Have you ever asked AI: "What might I be missing here?"
Big Ideas · 4 mins
Finding Authenticity Amidst the Noise
How do you stay true to yourself when your work pulls you in different directions?
Plays · 2 mins
Use Sound for Better Meetings
In your next meeting, replace silence with an intentional soundscape - ambient sounds designed to support focus, empathy, and creative flow.
News · 2 mins
Ada College Co-creates Gamified Innovation Day
How can colleges attract more students to digital T Levels and university-level courses? That was the challenge tackled by over 80 students at Ada during a full-day innovation hackathon designed and delivered by Big Echo.
Big Ideas · 1 min
Innovation - From Buzzword Bingo to Business Tool
In my guest feature for Rock.Partners, experienced business & brand consultant Rachel Vigers and I explore innovation at all levels.
Quick Reads · 2 mins
Bring a Team Together with Sound
Sound is an underused tool for shaping our working environments. We obsess over slide decks, follow-ups and deadlines - but often overlook the role of mood, attention and connection in creative problem-solving.
News · 1 min
Exploring PR Impact
How can PR agencies better measure and communicate their impact in an age of AI and rapid change? That was the focus of a recent innovation workshop Big Echo delivered for Unhooked Communications.
Quick Reads · 1 min
The Four Levels of Innovation
Innovation is something that happens at every level of life and business. From small daily tweaks to world-changing breakthroughs, each level plays a part in driving progress and creating value.
