Tom Parson
Plays · 4 mins
Step away to move forward
Leverage diffuse thinking to help you solve sticky problems and come up with better ideas.
Big Ideas · 5 mins
The speed of innovation
When we hear about "the pace of innovation", or that someone is "buzzing" with new ideas, it conjures up images of high speed, or constant movement. But does innovation really happen quickly?
News · 4 mins
Students use AI for purpose-aligned startups
Recently, I was invited to deliver an entrepreneurial workshop to students as part of the Alliance Manchester Business School Startup Weekend.
Plays · 4 mins
Ikig-AI
Aligning your work with your motivations and strengths can unlock a new sense of fulfilment and purpose within you and your team.
Plays · 2 mins
Selective Burning
Sometimes, the processes we think are supporting us, are actually holding us back.
Big Ideas · 4 mins
Lead like a keystone species
At the recent Earthed Summit, Navajo scholar Lyla June Johnston presented a view of humankind that not only changed my view of our relationship with nature, but inspired a new approach to innovation.
News · 1 min
Event: Don't Outsource Your Thinking to AI
We're excited to announce the first Big Echo event, taking place in January 2026! The event tackles a key challenge: How can we embrace AI while strengthening the crucial human skills of curiosity, flexibility and imagination?
Quick Reads · 1 min
Creative Ability isn't Artistic Ability
Creativity isn’t limited to the arts - it’s the ability to see new connections, adapt to constraints, and find new ways to make things work.
Plays · 2 mins
The 5 minute interview
Run short co-creation sessions where users sketch, comment, or prioritise features with you. Ask what feels safe, useful, or exciting - and capture their language.
Quick Reads · 1 min
You Don’t Need to Outsource to Innovate
We are often the best people to solve our own challenges. The ones closest to the problem are usually the ones with the sharpest insights into what needs to change.
News · 2 mins
Student Innovators: Waddle at Venture Builder Demo Day
Over the past few months, Big Echo founder Tom Parson has been mentoring Waddle, a student-led startup at the University of Manchester.
Plays · 2 mins
Map the Pain, Not the Process
Use the Five Why's technique to move past current ways of working and drill into the root cause behind team frustrations.
