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# Innovation Through Co-Creation with Manchester Met MBA
- URL: https://bigecho.co.uk/articles/innovation-through-co-creation-keynote-workshop/
- Published: 2025-10-05T09:00:00.000Z
- Updated: 2025-10-16T13:44:11.000Z
- Description: Last week, Big Echo founder Tom Parson was invited to deliver a keynote workshop for current students and alumni of the Manchester Metropolitan University MBA programme at MMU Business School.
- Author: Tom Parson
- Tags: News, #colour-red, #show-date

Last week, I was invited to deliver a keynote workshop for current students and alumni of the [Manchester Met MBA](https://www.mmu.ac.uk/study-an-mba?ref=bigecho.co.uk) programme at [Manchester Met Business School](https://www.mmu.ac.uk/about-us/faculties/business-law/business-school?ref=bigecho.co.uk).

The session, titled “Innovation Through Co-Creation,” explored how bringing diverse perspectives together can create solutions that are greater than the sum of their parts - ideas that couldn’t have been conceived any other way.

Tom shared stories from past clients that illustrated both the successes and the challenges of co-creation, drawing out one central truth:

> Co-creation isn’t about giving people what they want, no questions asked. It’s about balance: finding the space between customer needs, staff requirements, and commercial goals.

Participants then experienced co-creation first-hand through short, collaborative exercises tackling a real question: How do we influence change in organisations that resist it?

![](https://storage.ghost.io/c/55/60/556043da-15d4-4bad-98b3-0d4f58081bfa/content/images/2025/10/Image--83-.jpg)

![](https://storage.ghost.io/c/55/60/556043da-15d4-4bad-98b3-0d4f58081bfa/content/images/2025/10/1759827482318.jpeg)

![](https://storage.ghost.io/c/55/60/556043da-15d4-4bad-98b3-0d4f58081bfa/content/images/2025/10/Image--84-.jpg)

![](https://storage.ghost.io/c/55/60/556043da-15d4-4bad-98b3-0d4f58081bfa/content/images/2025/10/Image--87-.jpg)

![](https://storage.ghost.io/c/55/60/556043da-15d4-4bad-98b3-0d4f58081bfa/content/images/2025/10/Image--86-.jpg)

![](https://storage.ghost.io/c/55/60/556043da-15d4-4bad-98b3-0d4f58081bfa/content/images/2025/10/Image--85-.jpg)

The session sparked lively discussion and insightful debate - a perfect setting to debut the new Big Echo branding in person!

It’s always rewarding to see people experience how co-creation feels in practice - and how quickly it can shift perspectives.

A big thank you to Emma Holt, Anastasia Kynighou, and Anna Maria P. for the invitation and warm welcome.

****Need a guest speaker?**

If you're an educator looking for a guest speaker, I'd love to chat about delivering one of my keynote workshops.

[Get in touch ](https://bigecho.co.uk/contact)